Essays, field guides and context on the AP × Swatch Royal Pop, the conversion movement, and what goes on your collab. Written by the people building the straps.
A $300 collab that lives in a box is a $300 collab you don't own. The case for turning the most-hyped pocket watch of the decade into the wristwatch it was always going to become — and why a strap, of all things, is the piece that completes the drop.
Read article ↗How Audemars Piguet and Swatch built the most-talked-about watch collaboration of the decade — and why a pocket watch, of all formats, became the unlikeliest hype object on the market in 2026.
Read article ↗Not all soft straps are created equal. A field guide to materials, durability, comfort, smell, sweat behaviour, longevity — and why Migatte chose premium silicone over rubber for every strap in The Edit.
Read article ↗